Rumor Has It
Let’s Talk Turkey
Wednesday, November 25, 2020
Now that the holiday season is upon us in all its consumerist glory, I’d like to talk turkey about shopping local.
I’m like one of Santa’s elves, but instead of toiling away in Santa’s workshop, I post up on my couch, and instead of making toys, I just lecture people. And I don’t go away after Christmas. Worst elf ever.
This holiday season was already shaping up to be difficult for retailers, restaurants and nonprofits, but with COVID on the rise and shutdown orders in place, what was once challenging has become downright brutal.
Make no mistake: For local businesses that depend on holiday shoppers, the next month is do or quite possibly die.
There are a lot of problems in the world that we can’t solve right now—COVID, making Trump relinquish the Oval Office, the plight of the polar bears, Middle East peace (remember that one?)—but supporting our small-business ecosystem is well within our capabilities.
We can do it. We’ve got this one.
I’m far from the only one harboring this belief. Apex Fitness, in their typical upbeat, get-shit-done fashion, has mobilized and launched an effort dubbed “I Commit 2 Three.” It’s very simple. They’re asking us to not just “think local” but also “be local” by pledging to buy three gifts from local businesses. Their movement is linked to Bellingham, but I’m sure they would not mind if it caught on all across Whatcom and Skagit counties as well.
Unlike nebulous admonishments to “shop local,” the Commit 2 Three campaign helps us to be specific and intentional about our gift-buying habits. Shortly after they posted about it on their social media accounts, Apex and other businesses began sharing the responses they’d gotten from members of the public who had taken the pledge to “ditch Amazon” and “make a difference.” Obviously, this is an idea that has caught on with many.
Given that I’m such a fan, it goes without saying that I’m also taking the pledge. My holiday gifts will include: 1. Bottles of wine from Old World Deli (this is a yearly present I give my folks). 2. Hot sauce from HOSAco. 3. Reading material from Village Books (and probably some fudge from Paper Dreams).
Should you find yourself also wanting to Commit 2 Three, feel free to send me your pledges. If I get enough of them, you might read about them in a future issue.